The secret recipe for Nando's famous marketing
Loading player...
In this edition of the Business Day Spotlight, we talk about what it means to grow and maintain one of the country’s best known brands, Nando’s.
Our host Mudiwa Gavaza is joined by Doug Place is the chief marketing officer of Nando's business in India, Middle East and Africa.
The discussion focuses on the functions of Nando’s marketing function; its place in executing the group’s strategy; the development of effective campaigns; differentiation across countries; internal versus external marketing considerations; the evolution of marketing channels over time; and the effects of Covid-19 on the group’s brand.
Our host Mudiwa Gavaza is joined by Doug Place is the chief marketing officer of Nando's business in India, Middle East and Africa.
The discussion focuses on the functions of Nando’s marketing function; its place in executing the group’s strategy; the development of effective campaigns; differentiation across countries; internal versus external marketing considerations; the evolution of marketing channels over time; and the effects of Covid-19 on the group’s brand.
