Agri Hour: 25 January, Louw van Reenen (Full interview)

South Africa’s beef industry is bracing itself for some tough times, with the outlook for the industry in 2022 being negative. The Chief Executive Officer (CEO) of Beefmaster, Louw van Reenen, tells OFM Business Hour presenter, Olebogeng Motse, that this negative outlook in terms of profitability is due to higher beef prices and an overall low appetite for beef owing to South African consumers being under immense financial strain. Meanwhile, economists in the country are predicting that the country is as of 2022 returning to its low economic growth – confirming the continuing financial strain mentioned by the Beefmaster head.