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Meyer de Waal – Attorney, MDW.inc
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[FULL SHOW] The ‘experience economy’: Festivals, pop culture and sponsorship
This evening we explore how events feed into cultural heritage with G&G Goosebump Productions, find out what goes on behind the scenes at festivals with Duma Collective, unpack the use of technology to manage event logistics, security and insurance with Howler, and discover the role brands play with Heineken.