WORLD AIDS-Why serious conduct can still be sparked by thought-provoking content

Loading player...
Yvonne Diogo – Country Director MTV Staying Alive Foundation talks about Can television shows change how people think and act? In Nigeria,researchers evaluated the impact of MTV Shuga, a drama featuring educational storylines about HIV/AIDS on viewers’ sexual knowledge, attitudes, and behaviors. The study shows that exposure to MTV Shuga improved viewers’ knowledge and attitudes, increased HIV testing, reduced risky sex, and among women, led to fewer sexually transmitted infections.



Why is this a big deal?

MTV Shuga has been broadcast in 72 countries globally and is watched by huge audiences across MTV, Netflix and YouTube. Imagine how famous you’ll be!

MTV Shuga has a track record of creating stars. Thuso Mbedu, Malibongwe Mdwaba, and Samkelisiwe Makhoba all got their big break on MTV Shuga and look at them now! 

MTV Shuga is a multi-award winning series which has positively impacted the lives of many youth across the world, by teaching them how to make better health choices and you could be part of this meaningful movement. 


Monde Twala, MTV Staying Alive Foundation Board Member and MTv Shuga Down South audition judge  said, “MTV Shuga Down South is the perfect platform to launch your career if you are passionate about acting.  The series has added a great deal of value to former cast members and has seen our alumni gain acting and production experience which has furthered their careers in the performing arts. I am encouraging hopefuls to take that chance and send through their entries”. 

Where are previous audition winners now?
Since acting on MTV Shuga Down South, Season 1 cast member, Samke Ndlovu has joined some of the biggest productions in the South African film and TV industry. She secured lead roles on SABC’s ‘Rented Family’, and Showmax’s medical drama 'Wounds’. She  has starred in films too, including Mzansi Magic’s ‘Isibonakaliso’, Netflix’s ‘Collision’ and eVod’s ‘Surviving Gaza’.  More recently, she was announced as a two-time nominee at the 2022 Africa Movie Academy Awards for her role as Thandeka, in the hit film ‘Surviving Gaza’.
1 Dec 2022 1PM English South Africa Business News · Investing

Other recent episodes

South Africa’s Solar Power Development on the Rise

Local independent power producer Mulilo today announced the financial close of what it calls one of the largest utility-scale solar developments in the country. The 380 MW Beaufort West Solar PV project will generate approximately 818 gigawatt-hours of clean electricity annually. Joining us with the details is Stuart Macwilliam, Mulilo…
20 Apr 4PM 15 min

SA Inflation Risks Are Rising

With CPI easing to 3% in February but global pressures mounting, Nedbank economist Isaac Matshego breaks down what to expect from this week’s inflation print, the resilience of household spending, and the outlook for borrowing costs in the second half of 2026.
20 Apr 4PM 8 min

Inside the JSE’s 2026 SME Acceleration Strategy

The JSE launched its 2026 Enterprise Acceleration Programme, welcoming 12 high‑potential SMEs and building on the success of previous cohorts. Vuyo Lee discusses the programme’s evolution and its impact on scaling founder‑led businesses.
20 Apr 4PM 8 min

Careers Corner: Fuel Shock Forces Rethink of Workplace Models

Rising fuel and energy costs are pushing companies to revisit remote and hybrid work. CDH’s Rashaad Dadoo outlines the legal obligations, fairness considerations, and compliance risks employers must manage as flexible work models re-enter strategic planning.
20 Apr 4PM 15 min

Wealth Creation: Why SA Investors Need Alternatives

With the JSE representing less than 1% of global investable markets, South Africans face concentration risk at home. Anchor Capital’s Darryl Hannington explores the rise of private equity, private debt, hedge funds, and offshore assets—and how alternatives can strengthen portfolios in an inflation‑driven world.
20 Apr 4PM 16 min