Why champagne could be a better investment than gold and the S&P 500

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GUEST – Roland Peens, director and business development manager at Wine Cellar

Champagne could be a better investment than gold and the S&P 500, having outperformed both in 2022.

The London Internation Vintners Exchange (Liv-Ex) reported that, between January and September 2022, a case of all-Chardonnay 2012 Salon Le Mesnil soared 232%, from £3,800 to £12,600.

The Liv-Ex Champagne 50 Index tracks the price performance for recent vintages of a dozen top brands. This index outperformed gold, the FTSE, and the S&P 500.

The Champagne 50 was up 21.6% last year and, for five consecutive months, was the best-performing sub-index of the Liv-Ex 1000. The number of Champagnes traded also rose 13.5% in 2022.

While the prices have since cooled down and even decreased, there is still hope for the Champagne market in 2023.

Tom Gearing, chief executive officer of Cult Wines,
told the Economic Times that he’s positive but cautious about the Champagne market for 2023.
11 Apr 2023 4PM English South Africa Business News · Investing

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