Lessons from Finland: The world's happiest country – Senior Director Visit Finland, Kristiina Hietasaari

Finland has topped the list of the world's happiest countries for the past six years. That is according to the World Happiness Report. This always surprises countries like South Africa, where we consider plenty of sunshine and our friendly people to be the key ingredients of happiness. In contrast, Finland has long dark winters. In Lapland, daylight is restricted to a few hours in winter, and temperatures can drop to -50C. So, apart from their love of the outdoors, which we share - what is their secret ingredient for happiness? Kristiina Hietsaari, Senior Director at Visit Finland told BizNews why the Finns are so content, how happiness is becoming an export product, and why they don't mind paying tax. – Linda van Tilburg Learn more about your ad choices. Visit megaphone.fm/adchoices