Harnessing culture and creativity to tackle plastic waste problem - Rebecca Henderson and Dr Cressida Bowyer

A scheme using street art, theatre and song that is aimed at reducing the open dumping and burning of waste and to increase plastic recycling has been introduced in KwaMhlanga, Mpumalanga by a team from WasteAid, a leading international development organisation and the University of Portsmouth in the UK. Rebecca Henderson from WasteAid told BizNews that the response to the project was phenomenal and they wanted to show communities they had the skills and power to create change. Dr Cressida Bowyer from the University of Portsmouth, who has successfully launched similar campaigns in Kenya, said it was a creative way of tackling the issue of plastic waste. A study in Mountain View, KwaMhlanga has found that 85% of the area’s population are open dumping or burning waste. Learn more about your ad choices. Visit megaphone.fm/adchoices