Heffer family’s incredible journey of KZN betting company that went to Hollywood

I’ve been eagerly awaiting this interview for some time, having watched the Heffer family develop the small horseracing form guide Winning Form into the 6,000-plus staffed giant Hollywoodbets. A formidable brand, the company has naming rights on four major racecourses in South Africa; and many of its top races, including the most famous of all, the Durban July. Also, Hollywoodbets sponsor its hometown Sharks Rugby and Dolphins Cricket and the Durban stadiums where they play, plus Dundalk Racecourse in Ireland and, the highest profile of all, English Premier League team Brentford FC. Its Hollywood Syndicates reinvest heavily in SA’s racing industry, keeping over a hundred horses in training. This interview with Devin Heffer brings together this inspirational story’s threads that go back to a small entrepreneur, his father Owen, whose disruptive endeavours delivered the dream result. - Alec Hogg