How to unlock SA’s enormous sporting talent pool: South Africa should be a “top sporting nation” in the World-Brad Bing

How can South Africa unlock the potential of its incredible sporting talent pool? According to Brad Bing - founder and managing director of Sporting Chance, an NGO focused on youth sports development and health education in South Africa - “South Africa keeps underselling itself as a top, top sporting nation.” Speaking to BizNews, Bing discusses the country’s pool of “incredible natural talent and flair” and the steps that SA’s sporting structures need to take to get the most out of it. Bing calls for more private sector and government investment in youth sports development at grassroots level, arguing that the return on this investment would be hugely beneficial to the economy. Beyond the benefit to the economy, Bing cites the impact of sport on national morale, “If our teams are doing well and the national psyche is at a huge high… The more people feel good about themselves, the more successful they're going to be.” And on the work of Sporting Chance and the need for kids to lead an active lifestyle, “it's absolutely vital that South African children understand the importance of learning how to be healthy and active.” - Patrick Kidd