From Jo’burg to beyond, SA gem Tashas is brewing success– Natasha Sideris

Tashas, a beloved brand in South Africa, grew from a single restaurant in Atholl, established with money from a loan shark, to 15 locations across the country. In 2019, Natasha Sideris and her brother Savva bought back Tashas from Famous Brands, establishing Tashas Group. This international hospitality company would soon have 10 brands under its umbrella, including the Flamingo Room by Tashas, Avli by Tashas, Bungalo34, and the World’s Top Galaxy Bar. The group first expanded overseas to the Middle East, establishing a presence in Dubai, Abu Dhabi, and Saudi Arabia. Now, they are venturing into the London market with a Tashas opening at Battersea Park Power Station at the end of November 2023. In an interview with Biznews, Sideris shared her apprehensions about opening a restaurant in the competitive London market. They plan to bring their first restaurant, Atholl Square to London with its South African flavours and interior design. Like other South Africans who have come to London, one of the biggest challenges is staffing. However, Sideris is adapting to a younger generation with different expectations. She also discussed her decision to part ways with Famous Brands in 2019, how South African staff form the backbone of her overseas teams, and her plans to expand into every major world city and launch a homeware collection.