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Wine in Focus Episode 3 | The wine industry's contribution to SA

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The wine industry contributes R56.5 billion to our economy annually, and for every one job produced on a wine farm, another 10 are created further down the value chain. In this episode CEO of SA Wine, Rico Basson and Victor dos Reis, a senior transactor in the Leverage Finance team at Investec discuss the industry’s growth prospects, how exporters can mitigate US trade tariffs and how the future of the industry relies on it moving from a bulk to a value business.

00:00: Introduction – Industry insights and global opportunities
01:10: SA Wine’s economic footprint – Beyond the glass
04:10: The multiplier effect – Careers across the wine economy
07:10: Wine tourism – Driving local growth
09:05: Expanding the experience – Attracting more tourists
10:43: The tariff threat – Challenges in the US market
14:40: Diversifying markets – Where to next?
15:43: Infrastructure matters and collaboration counts
19:27: Foreign investment – A global vote of confidence
21:40: What drives global investment in SA Wine?
23:32: Regional growth and new opportunities
24:58: Looking ahead – A 10-year vision for SA wine
26:58: A toast to progress and looking ahead
Chapters
  • 01:10 SA Wine’s economic footprint – Beyond the glass
  • 04:10 The multiplier effect – Careers across the wine economy
  • 07:10 Wine tourism – Driving local growth
  • 09:05 Expanding the experience – Attracting more tourists
  • 10:43 The tariff threat – Challenges in the US market
  • 14:40 Diversifying markets – Where to next?
  • 15:43 Infrastructure matters and collaboration counts
  • 19:27 Foreign investment – A global vote of confidence
  • 21:40 What drives global investment in SA Wine?
  • 23:32 Regional growth and new opportunities
  • 24:58 Looking ahead – A 10-year vision for SA wine
  • 26:58 A toast to progress and looking ahead
19 Jun 2025 English South Africa Business · Investing

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