Nedbank IMC Series: Dale Hefer on Making Marketing Matter

Known for turning bold ideas into even bolder platforms, Dale Hefer is the driving force behind the Nedbank IMC Conference. A lifelong marketer with an eye for what really matters in business, she’s the voice behind this year’s rallying cry: Marketing is Business®. From the age-old CEO/CMO power dynamic to unforgettable IMC moments that still give her goosebumps, Dale will take the audience behind the curtain of Africa’s leading marketing event — revealing what’s new, what’s next, and why this year’s agenda is unlike any before.

Listen to the full interview with Dale Hefer down below and get the inside scoop.