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Sanlam’s Growth Strategy: Targeting 10 Million Policies In The Mass Market Post-Assupol Deal

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Guest – Bongani Madikiza- CEO of Sanlam Retail Mass.

Sanlam is setting its sights on the mass market with a bold target of 10 million policies, following its landmark Assupol acquisition. The move signals a direct challenge to banks in the fight for financial services dominance, especially in the entry-level and middle-income segments.

We speak to Bongani Madikiza, CEO of Sanlam Retail Mass, about how this deal reshapes the insurance landscape, the opportunities in the mass market, and what it will take for Sanlam to meet such an ambitious goal.
1 Sep 2025 12PM English South Africa Business News · Investing

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