Nick Hamman is Turning South Africa’s Hidden Food Gems into Global Stories
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On this week’s "Good Things with Brent Lindeque", I sit down with the radio presenter, storyteller and food adventurer to chat about his journey through broadcasting, creativity, purpose and how following his passion ultimately led him to create one of South Africa’s favourite foodie platforms, "Hammy Eats".
From winning awards at campus radio to becoming one of the youngest presenters to host a national daytime show on 5FM, Nick has spent more than a decade building a career rooted in curiosity, connection and entertaining South Africans. But what makes this conversation so special is hearing how all of those years behind the mic helped shape what came next.
As Nick says in the poddie, success often comes from "kicking the ball in the right direction". That focus, combined with hard work and a willingness to evolve, eventually turned into "Hammy Eats"... his wildly popular video series uncovering hidden gems, untold stories and unforgettable flavours from across South Africa and beyond.
And South Africans cannot get enough of it.
Nick’s videos are averaging around 30 million views a month as audiences fall in love with the people, places and meals he showcases. From tiny local eateries to off-the-beaten-path spots you would probably drive past without noticing, "Hammy Eats" has become a celebration of culture, community and incredible food.
But Nick didn’t stop there.
Alongside the videos, he launched a website and app that he proudly calls "Mzansi’s most delicious food map", a trusted collection of restaurants carrying the "Hammy Eats Stamp of Approval". If Hammy says it’s good, South Africans are showing up hungry and ready to eat. And now, because his love for sharing food stories is not slowing down anytime soon, he’s adding author to his growing list of titles too, with a brand-new book officially on the way.
I loved this conversation. Nick’s story is inspiring, relatable and packed with a story about how powerful passion can be when paired with consistency and purpose. What he’s building is so "rad", proudly South African and genuinely changing lives for small businesses around the country.
🎧 Watch and listen to the episode on all our social platforms (like all of them).
📆 New episodes drop weekly.
🏡 Powered by BetterBond. Filmed at Primedia Studios.
❤️ Stories that matter. Conversations that count.
From winning awards at campus radio to becoming one of the youngest presenters to host a national daytime show on 5FM, Nick has spent more than a decade building a career rooted in curiosity, connection and entertaining South Africans. But what makes this conversation so special is hearing how all of those years behind the mic helped shape what came next.
As Nick says in the poddie, success often comes from "kicking the ball in the right direction". That focus, combined with hard work and a willingness to evolve, eventually turned into "Hammy Eats"... his wildly popular video series uncovering hidden gems, untold stories and unforgettable flavours from across South Africa and beyond.
And South Africans cannot get enough of it.
Nick’s videos are averaging around 30 million views a month as audiences fall in love with the people, places and meals he showcases. From tiny local eateries to off-the-beaten-path spots you would probably drive past without noticing, "Hammy Eats" has become a celebration of culture, community and incredible food.
But Nick didn’t stop there.
Alongside the videos, he launched a website and app that he proudly calls "Mzansi’s most delicious food map", a trusted collection of restaurants carrying the "Hammy Eats Stamp of Approval". If Hammy says it’s good, South Africans are showing up hungry and ready to eat. And now, because his love for sharing food stories is not slowing down anytime soon, he’s adding author to his growing list of titles too, with a brand-new book officially on the way.
I loved this conversation. Nick’s story is inspiring, relatable and packed with a story about how powerful passion can be when paired with consistency and purpose. What he’s building is so "rad", proudly South African and genuinely changing lives for small businesses around the country.
🎧 Watch and listen to the episode on all our social platforms (like all of them).
📆 New episodes drop weekly.
🏡 Powered by BetterBond. Filmed at Primedia Studios.
❤️ Stories that matter. Conversations that count.
