Deutsche Welle AfricaLink

'Visit Rwanda': Will Aston Villa's deal boost tourism?

Loading player...
Rwanda has doubled down on its "Visit Rwanda" bold sports-marketing strategy, signing a landmark front-of-shirt deal with English premiership side Aston Villa worth up to £20 million annually. But can these partnerships reshape Rwanda's international image leveraging football's global stage? Eddy Micah Jnr speaks to Dr Alphonse Habimana, tourism expert and analyst and DW's Alex Ngarambe.
23 Jul English Germany News

Other recent episodes

South Africa: Are the days of ANC dominance over?

What's next for South Africa's democracy after the ANC's recent losses? Eddy Micah Jr. speaks to Tasneem Essop from the Society, Work and Politics Institute (SWOP) and DW's Dianne Hawker-Kalubi.
11 Nov 25 min

Tundu Lissu verdict

Tanzania's opposition leader Tundu Lissu has avoided a possible death sentence after a high court acquitted him of treason charges. Still, he was sentenced to four years for incitement.
10 Nov 25 min

Moyale violence drives Ethiopians into Kenya

Up to 50,000 people have crossed from Ethiopia into Kenya after renewed violence in Moyale. Women and children make up much of the growing humanitarian crisis, aid agencies say.
6 Nov 26 min
All episodes