Wayne Neath on The Jazz Standard with Brenda Sisane
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What if the most indulgent part of a holiday is not another drink, but the morning after it: waking rested, clear-headed and ready to experience the destination at full volume?
For a growing number of travellers, that is becoming the new definition of escape. This is not necessarily a rejection of wine, cocktails or the pleasure of a sundowner. It is a more intentional approach to travel — one built around better sleep, sharper senses, outdoor immersion, wellness and the freedom to enjoy a place without alcohol having to serve as shorthand for luxury.
At properties across the Premier Hotels & Resorts portfolio, the question becomes less about what is missing from the glass and more about what comes back into focus when the glass is no longer the main event?
In this conversation, commercial director of Premier Hotels & Resorts Wayne Neath explores how guest expectations are changing, what hospitality looks like when clarity becomes part of the luxury proposition, and why sober-curious travel may be less a passing trend than a more considered way of experiencing South Africa.
For a growing number of travellers, that is becoming the new definition of escape. This is not necessarily a rejection of wine, cocktails or the pleasure of a sundowner. It is a more intentional approach to travel — one built around better sleep, sharper senses, outdoor immersion, wellness and the freedom to enjoy a place without alcohol having to serve as shorthand for luxury.
At properties across the Premier Hotels & Resorts portfolio, the question becomes less about what is missing from the glass and more about what comes back into focus when the glass is no longer the main event?
In this conversation, commercial director of Premier Hotels & Resorts Wayne Neath explores how guest expectations are changing, what hospitality looks like when clarity becomes part of the luxury proposition, and why sober-curious travel may be less a passing trend than a more considered way of experiencing South Africa.
