Stuff About Stuff - Inside The Luxury Car Market
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On this episode of Stuff About Stuff, Fresh and Thato spoke sat down with Thobela Bonga, founder of Thobela Cars at The Leonardo in Sandton, and his manager, Mbuyelo Rathidili, to look inside the luxury car market. Thobela went from selling fat cakes in Khayelitsha to selling Ferraris, and he shared how the market is shifting towards pre-owned and near-new vehicles. We unpacked how a luxury dealership really makes money, from sourcing and consignment to finance and after-sales, and what sets a Black-owned dealership apart. Thobela and Mbuyelo also shared practical tips for anyone thinking of buying a luxury or performance car, and their plans to grow across Africa.
